Quiet Luxury has recently gained significant attention from style editors of men’s magazines and mainstream publications like The New York Times and Wall Street Journal.
The popularity of TV shows like “Succession” and “The Gentlemen”, and the influence of social media personalities such as David Gandy and Rowan Row have contributed to this trend, which has also been impacted by the less-than-ideal class situations resulting from the pandemic.
In the face of widespread hardship, many of the wealthiest individuals have chosen to be less ostentatious in displaying their wealth.
While this topic merits a lengthier discussion, this article focuses on the benefits of the quiet luxury style and why even the most frugal individuals can learn from this trend.
What is Quiet Luxury?
Quiet luxury is defined as wardrobe pieces from premier labels that utilize the finest fabrics without adornment or flash.
It stands in stark contrast to gaudy or loud luxury, which is exemplified by the Instagram feeds of celebrities like Conor McGregor or DJ Khaled.
Instead of giant chains, bedazzled logos, or bright colors, quiet luxury features $500 cashmere ball caps, subtle drapes, and depth of texture.
The goal is to appear casual and relaxed without overtly flaunting wealth.
The emphasis on construction and fabric is paramount in quiet luxury. While you pay for the brand, as with any luxury label, you also pay for the craftsmanship, longevity, and rare materials.
Vicuña, for example, is an extremely rare and expensive wool from a South American animal related to the alpaca.
It is prized for its softness and ability to wear well over time, and its production and dissemination are largely controlled by the renowned Italian brand Loro Piana.
Scarcity is another key element of quiet luxury. These are not seasonal pieces, but rather timeless items that transcend trends.
While you may not see your favorite athlete sporting a Brunello Cucinelli cable knit, you will likely see the most sophisticated person you know packing one in their unbranded calfskin weekender.
In essence, quiet luxury is about sophisticated styles that don’t need to announce themselves.
It focuses on understated, refined looks that prioritize the quality of fabrics while emphasizing comfort and longevity.
To embrace the quiet luxury trend, consider the following key rules:
- Prioritize premium fabrics like cashmere, merino wool, organic cotton, linen, silk, and textured leather from brands such as Sunspel and Extreme Cashmere.
- Embrace a subdued color palette of dark, neutral, and earthy tones, with the occasional pastel for a summer look.
- Stick to classic patterns such as stripes, houndstooth, checks, and subtle florals.
- Focus on impeccable fit and avoid anything too tight, baggy, or short in trouser length.
- Master the art of subtlety with discreet embellishments, hand-stitched accents, and delicate patterns and textures from brands like Dries Van Noten and Jacquemus.
Ultimately, quiet luxury is about investing in timeless, high-quality pieces that exude refinement and confidence without the need for overt displays of wealth.
It is a style that prioritizes personal satisfaction and self-assurance over status-seeking and attention-grabbing fashion choices.
What Are the Benefits of Quiet Luxury?
Investing in quiet luxury comes with a multitude of benefits that extend beyond mere fashion.
Timeless Durability
One of the primary advantages is the assurance that you are purchasing a piece designed to last a lifetime.
In a world where trends are fleeting and labels rise and fall in popularity, owning something devoid of branding adornment, trendy color-blocking, or flashy finishes guarantees that your investment will stand the test of time.
You can rest easy knowing that your money has been well-spent on a product that will endure.
Cultivating a Capsule Wardrobe
Building a wardrobe around investment pieces also allows for greater creativity and thoughtfulness in your outfit choices.
Quiet luxury items are not typically statement pieces in the traditional sense but rather flourish when combined with layers and textures.
This encourages you to take the time to curate a well-rounded capsule wardrobe, considering how each piece will complement the others.
For example, when purchasing a double-breasted Stòffa jacket or a The Row overcoat, you’ll be prompted to think about the slacks and other elements that will create a cohesive and long-lasting ensemble.
Elevating Everyday Experiences
The principles of quiet luxury can and should extend beyond your wardrobe to other aspects of your life. Consider your hobbies, such as cycling, mixology, or coffee.
The most intriguing and satisfying purchases are often not the heavily branded, logo-emblazoned products but rather the high-quality wares crafted by independent artisans using the finest ingredients or materials.
By seeking out these superior products, you elevate your experiences and appreciate the artistry and skill behind them.
Achieving Personal Fulfillment
Furthermore, the quiet luxury philosophy can contribute to a greater sense of personal fulfillment and contentment.
By surrounding yourself with carefully selected, high-quality items that bring you joy and serve a purpose, you can cultivate a more meaningful and intentional lifestyle.
This mindset encourages you to prioritize quality over quantity and to find satisfaction in the simple things done exceptionally well.
How to Incorporate Quiet Luxury into Your Style
Incorporating elements of quiet luxury into your wardrobe is simpler than you may initially think.
When revamping your essentials, prioritize pieces that will last the longest and are the most versatile.
Think classic outerwear, staple layers like stylish knits, and a pair of tailored trousers that are perfect for office, date night, and weekend attire.
When building a quiet luxury wardrobe, focus on selecting brands that showcase the quality and artisanal nature of their production.
Look for manufacturers that carefully select their fabrics and employ skilled artisans to create their products.
Brunello Cucinelli, for example, sources fabrics from around the world but has a sophisticated community in Solomeo, Italy, where all of their artisans live and work.
To ensure you’re investing in genuine quiet luxury pieces, visit the showroom or store of a brand and speak with representatives.
You’ll quickly discern whether they are simply salespeople focused on commissions or vested members of the brand who believe in what they’re building.
Brands like Stòffa, for instance, embody quiet luxury by offering small-batch, high-quality products crafted by skilled artisans using the finest materials.
Essential Pieces of Quiet Luxury Wardrobe
Designer Wool Coat
A structured, tailored men’s designer wool coat promises warmth, durability, and timeless style.
Opt for neutral colors from brands like Paul Smith or BOSS, and layer with a merino wool jumper for a versatile look suitable for both work and leisure.
Men’s Designer Cardigan
The men’s designer cardigan is a timeless classic that offers versatility and comfort.
Layer a slim-fit white Oxford shirt beneath a cotton ribbed cardigan from brands like Wax London or Norse Projects, and pair it with well-fitted dark trousers for a refined look.
Tailored Single-Breasted Blazer
A well-tailored, single-breasted blazer is a cornerstone of any quiet luxury wardrobe.
Look for blazers made from premium fabrics like wool, cashmere, or a blend of both. Brands like Ermenegildo Zegna, Canali, and Boglioli offer exceptional quality and craftsmanship.
When selecting a blazer, opt for a timeless cut and neutral colors like navy, charcoal, or beige, as these will provide the most versatility.
A single-breasted blazer can easily be dressed up with tailored trousers and a dress shirt for formal occasions or paired with jeans and a t-shirt for a more casual look.
Premium White T-Shirt
A high-quality white t-shirt is a must-have in any wardrobe, and it’s no different when it comes to quiet luxury.
Invest in t-shirts made from premium materials like Pima cotton, Supima cotton, or even cashmere blends for a touch of indulgence.
Brands like James Perse, Sunspel, and Handvaerk are known for their exceptional t-shirts that offer a perfect balance of comfort and style.
When choosing a white t-shirt, look for a flattering fit and a weight that is suitable for both layering and wearing on its own.
Tailored Trousers
Tailored trousers are an essential component of a quiet luxury wardrobe, as they provide a foundation for both formal and casual outfits.
Opt for trousers made from high-quality fabrics like wool, cotton, or linen, depending on the season and occasion.
Brands like Incotex, PT01, and Rota offer a range of styles and fits to suit various preferences.
When selecting tailored trousers, pay close attention to the fit, ensuring that they sit comfortably on your waist and have a clean, streamlined appearance.
Designer Dress Shirt
A well-made dress shirt is a versatile piece that can be dressed up or down, making it a key component of a quiet luxury wardrobe.
Look for shirts crafted from premium fabrics like Egyptian cotton, Sea Island cotton, or linen.
Brands like Charvet, Turnbull & Asser, and Borrelli are renowned for their exceptional dress shirts that combine traditional craftsmanship with contemporary style.
When choosing a dress shirt, consider factors like the collar style, cuff type, and overall fit to ensure that it complements your personal taste and body type.
Designer Polo Shirt
Today’s men’s designer polo shirts, crafted from premium fabrics like organic cotton, linen, cashmere, and silk, are considered true luxury items.
Partner a wool or cotton polo from brands like Sunspel or Dries Van Noten with a designer suede jacket, straight-leg trousers, and clean-cut white designer trainers.
Leather Loafers
Leather loafers are a timeless and versatile shoe style that effortlessly blends sophistication with comfort.
They are a staple in a quiet luxury wardrobe, as they can be easily dressed up or down depending on the occasion.
Look for loafers crafted from high-quality leather, such as calfskin or suede, and opt for brands known for their exceptional craftsmanship, like John Lobb, Edward Green, or Crockett & Jones.
When selecting loafers, consider classic styles like penny loafers or tassel loafers in neutral colors like brown, black, or navy, as these will provide the most versatility in your wardrobe.
Oxford Shoes
Oxford shoes are a classic and formal footwear option that is essential for any well-rounded quiet luxury wardrobe.
These shoes are characterized by their closed lacing system, which gives them a sleek and polished appearance.
Invest in a pair of high-quality leather Oxfords from renowned brands like Church’s, Gaziano & Girling, or Santoni.
When choosing Oxfords, opt for a timeless style in a neutral color like black or dark brown, as these will be suitable for the most formal occasions.
Additionally, consider factors like leather quality, sole construction, and overall fit to ensure that your Oxfords are both comfortable and long-lasting.
Minimalist Sneakers
While sneakers may not be the first thing that comes to mind when thinking of quiet luxury, a pair of well-made, minimalist sneakers can add a touch of casual sophistication to your wardrobe.
Look for sneakers crafted from premium materials like leather, suede, or high-quality canvas, and opt for brands that prioritize both style and craftsmanship, such as Common Projects, Koio, or Zespà.
When selecting minimalist sneakers, choose a sleek and understated design in a neutral color like white, black, or navy, as these will be the most versatile and easy to pair with a variety of outfits.
Chelsea Boots
Chelsea boots are a versatile and stylish footwear option that can easily transition from casual to more formal settings.
These ankle-high boots are characterized by their elastic side panels and pull-on design, making them easy to wear and comfortable for all-day use.
Invest in a pair of Chelsea boots made from high-quality leather or suede, and look for brands known for their craftsmanship, like R.M. Williams, Carmina, or Cheaney.
When choosing Chelsea boots, consider classic colors like brown, black, or tan, as these will provide the most versatility in your wardrobe.
Pushing the Boundaries
For a more rebellious take on quiet luxury, combine a leather jacket with Chelsea boots, a white tee, and dark-wash straight-leg jeans.
The ruggedness of the designer leather jacket adds depth and intrigue while still maintaining an effortlessly cool and timeless appeal.
Quiet Luxury Accessories
Designer Belts
A well-selected designer belt, crafted from premium leather with a minimalist buckle, can add refinement and cohesion to formal looks. Look for brands like BOSS or Polo Ralph Lauren.
Minimalist Jewelry
Subtle jewelry pieces, such as thin chain necklaces, cable bracelets, and ribbon rings, can add a layer of sophistication. Choose understated designs from brands like Tom Wood, Le Gramme, and Chained & Able.
Classic Sunglasses
Opt for designer sunglasses with classic lines and understated elegance, such as aviators, wayfarers, or round frames, from brands like Ray-Ban, Tom Ford, and Saint Laurent.
Mastering Fit, Fabrics, and Colors
When curating a quiet luxury wardrobe, pay close attention to fit, fabrics, and colors.
Ensure that each piece fits impeccably, as this is crucial for achieving a refined and polished look.
Invest in high-quality, natural fabrics like cashmere, merino wool, organic cotton, linen, and silk, as these materials not only feel luxurious but also stand the test of time.
Stick to a neutral color palette consisting of timeless shades like navy, black, white, beige, and gray.
These colors are versatile and easy to mix and match, allowing you to create a variety of sophisticated outfits.
If you do incorporate patterns, opt for classic designs like stripes, houndstooth, or subtle checks.
Incorporating Quiet Luxury into Your Lifestyle
Embracing quiet luxury extends beyond your wardrobe and into various aspects of your lifestyle.
By incorporating elements of quiet luxury into your daily routines and surroundings, you can cultivate a sense of refinement, mindfulness, and personal satisfaction.
Let’s explore some key areas where you can infuse quiet luxury into your lifestyle.
Grooming and Self-Care
Grooming and self-care are essential components of a quiet luxury lifestyle.
Invest in high-quality grooming products that not only perform exceptionally well but also provide a luxurious and enjoyable experience.
Skincare
Opt for premium skincare products from brands like Aesop, Malin+Goetz, or Kiehl’s, which use high-quality, natural ingredients and offer a sensorial experience with their unique scents and textures.
Shaving
Elevate your shaving routine with a well-crafted safety razor from brands like Merkur or Mühle, and pair it with artisanal shaving creams or soaps from companies like Truefitt & Hill or Taylor of Old Bond Street.
Fragrance
Choose a signature scent from niche perfumers like Le Labo, Byredo, or Creed, which offer unique and sophisticated fragrances crafted with high-quality ingredients.
Bathing
Create a spa-like experience at home with luxury bath products, such as bath oils from Aromatherapy Associates, bath salts from Susanne Kaufmann, or plush Turkish cotton towels from Coyuchi.
Refined Hobbies and Interests
A quiet luxury lifestyle also involves cultivating refined hobbies and interests that enrich your life and provide a sense of personal fulfillment.
Consider pursuing activities that allow you to appreciate craftsmanship, artisanal quality, and the finer things in life.
Collecting art
Develop an appreciation for art by visiting galleries, attending exhibitions, and collecting pieces from emerging or established artists that resonate with your personal taste.
Enjoying fine wines
Cultivate a passion for wine by attending tastings, visiting vineyards, and collecting bottles from renowned regions and producers.
Appreciating craftsmanship
Seek out handcrafted items from skilled artisans, such as pottery from local ceramicists, handwoven textiles from indigenous communities, or bespoke furniture from master woodworkers.
Engaging in cultural activities
Attend theater performances, classical music concerts, or ballet productions to immerse yourself in the arts and appreciate the talent and dedication of the performers.
Traveling mindfully
When traveling, choose experiences that allow you to connect with local cultures, such as staying in boutique hotels, dining at farm-to-table restaurants, or participating in immersive cultural activities.
Top Quiet Luxury Brands for Men
When it comes to embodying the essence of quiet luxury, several brands stand out for their unwavering commitment to quality, exclusivity, and subtlety. These brands prioritize exceptional craftsmanship, premium materials, and timeless designs over flashy logos and fleeting trends. Let’s explore some of the top quiet luxury brands for men.
High-End Quiet Luxury Brands
Brunello Cucinelli
Brunello Cucinelli is one of the pioneers of quiet luxury.
As its commitment to ethical production and craftsmanship, Brunello Cucinelli has created a remarkable community in Solomeo, Italy, where employees live and work in a village complete with a school, theater, homes, restaurants, and museums.
The brand’s use of the finest materials, such as Mongolian cashmere, and their impeccable Italian craftsmanship set them apart as a leader in quiet luxury.
Brunello Cucinelli’s pieces are not only luxurious but also imbued with a sense of purpose and social responsibility.
Loro Piana
Loro Piana’s dedication to sourcing the world’s finest materials, like the rare and precious vicuña, is a testament to their uncompromising standards of quality.
While their footwear may not always be the most visually striking, the brand’s garments are understated, yet undeniably luxurious.
Loro Piana’s commitment to preserving traditional craftsmanship and supporting sustainable practices makes it a brand that stands out in the world of quiet luxury.
Stefano Ricci
Stefano Ricci, an Italian luxury brand, is a true embodiment of quiet luxury in the world of menswear.
The brand’s garments, from their impeccably tailored suits to their sumptuous knitwear, are crafted from the finest materials and with the utmost attention to detail.
Stefano Ricci’s use of rare and precious materials, such as crocodile leather and vicuña wool, sets them apart as a brand that truly understands the meaning of luxury.
The brand’s commitment to traditional Florentine craftsmanship and their focus on creating garments that are both timeless and deeply personal make them a standout in the world of high-end quiet luxury.
Kiton
Kiton, another Italian luxury brand, is renowned for their exceptional tailoring and commitment to the highest standards of craftsmanship.
The brand’s suits, which are entirely handmade in their Neapolitan workshop, are a testament to the art of traditional tailoring.
Kiton’s use of the finest wool, cashmere, and silk fabrics, along with their unparalleled attention to detail, results in garments that are not only impeccably crafted but also incredibly comfortable to wear.
The brand’s commitment to quiet luxury is evident in their understated designs, which prioritize quality and refinement over flashy logos or trends.
The Row
Founded by Mary-Kate and Ashley Olsen, The Row has garnered a cult following for its understated elegance and exceptional quality.
The Row’s designs are characterized by their impeccable attention to detail, luxurious materials, and minimalist aesthetic.
Their shoes and knitwear, in particular, stand out for their flawless construction and timeless elegance.
The Row’s garments are designed to be cherished for years, transcending fleeting trends and embodying the very essence of quiet luxury.
Stòffa
Stòffa is a small NYC-based label founded by menswear veterans. What sets Stòffa apart is their dedication to creating unique, made-to-order garments that prioritize fit and drape.
Their small-batch production and use of exceptional fabrics sourced from around the world ensure that each piece is of the highest quality and distinctly individual.
The brand’s attention to detail and commitment to craftsmanship make their pieces true works of art.
Frank Clegg
Frank Clegg has been crafting some of the finest leather goods for decades.
Made from the best leathers and entirely in the US, their products, such as the large dopp kit, are must-haves for anyone who appreciates quality and timeless design.
The brand’s timeless designs, such as their iconic duffle bags and dopp kits, are not only functional but also effortlessly stylish, making them essential pieces for the discerning traveler.
Ghiaia Cashmere
Similar to Stòffa, Ghiaia Cashmere is a younger brand making waves with its impeccable styling, cuts, and effortless cool.
Their garments, particularly their cable-knit sweaters, are crafted with the utmost attention to detail and quality, ensuring that each piece is a timeless investment.
The brand’s California store perfectly embodies their ethos of understated elegance and laid-back luxury.”
Sunspel
Sunspel is a British brand that elevates classic basics in the quiet luxury vein.
Sunspel’s ability to elevate classic basics, such as boxers and undershirts, to the realm of quiet luxury is what sets them apart.
The brand’s use of premium materials and their commitment to traditional British craftsmanship ensure that even the most simple garments are of exceptional quality.
Sunspel’s pieces are the foundation of a well-curated wardrobe, providing unparalleled comfort and style.
Sannino Napoli
Sannino Napoli, a family-owned Neapolitan company renowned for its leathers and wools, has recently launched its own in-house line in collaboration with fashion guru Josh Peskowitz.
The result is a collection that prioritizes modern utility and timeless designs in a refreshing palette.
The brand’s use of exceptional leathers and wools, combined with their focus on modern utility and timeless design, creates pieces that are both functional and effortlessly stylish.
Sannino Napoli’s refreshing color palette and attention to detail make their garments stand out in the world of luxury menswear.
Affordable Quiet Luxury Alternatives
While quiet luxury is often associated with a hefty price tag, several brands offer a similar aesthetic and quality at more accessible price points.
These affordable alternatives allow you to achieve a quiet luxury look without breaking the bank.
Arket
As an offshoot of H&M, Arket focuses on clean lines, simple palettes, and a slow, intentional lifestyle.
While Arket may not be a traditional luxury brand, their focus on clean lines, simple palettes, and sustainable practices makes them a standout in the world of affordable quiet luxury.
Arket’s garments, from their crisp shirts to their neatly pressed trousers, are a testament to the idea that quality and style don’t have to come at an exorbitant price.
Luca Faloni
Luca Faloni partners with skilled artisans across various regions of Italy to create high-quality, durable pieces using premium materials like cashmere, linen, and full-grain leather.
The brand believes in slow fashion and creating timeless, long-lasting garments.
Aurélien
Aurélien, a Dutch brand, is a true innovator in the world of affordable quiet luxury.
By partnering with the same factories as traditional high-end brands and streamlining their operations, Aurélien is able to offer garments of exceptional quality at more accessible price points.
The brand’s commitment to using premium materials and their focus on timeless design make their pieces an excellent choice for those looking to invest in quiet luxury without breaking the bank.
Uniqlo
For those on a budget, Uniqlo provides a similar quiet luxury vibe at a fraction of the price.
While their materials may not be as innovative as some high-end brands, Uniqlo’s down jackets, short-sleeve shirts, and chinos offer an affordable way to achieve the look.
Kleman
Kleman, a French shoemaker since the 1940s, offers high-quality boots, loafers, and derby shoes at surprisingly affordable prices.
Their chunky derby shoes and clogs have gained popularity on social media for their understated elegance.
Lestrange
Lestrange prioritizes minimalism in consumption, offering a core line designed to kit out your entire wardrobe.
The British label uses renewable and recycled materials, and they offer free repairs to extend the life of their garments.
Embracing Quiet Luxury
Quiet luxury, despite its recent surge in popularity, is a timeless concept that will endure for years to come.
By prioritizing the quality of craftsmanship and materials over brand names, you can curate a long-lasting wardrobe that will capture the attention of those who truly appreciate the finer things in life.
While some quiet luxury items may come with steep price tags, it’s essential to remember that investing in these pieces is a gradual process.
Use the exceptional garments and brands mentioned throughout this article and take your time to evaluate and select heirloom-quality items that will elevate your wardrobe and stand the test of time.
By gradually incorporating these timeless, well-crafted pieces into your wardrobe, you’ll develop a refined personal style that communicates confidence, sophistication, and an appreciation for the finer things in life.
It’s crucial to understand that embracing quiet luxury is not about chasing the latest trends or “it” items of the season. Instead, focus on acquiring pieces that will add depth, complexity, and refinement to your outfits.
Unlike trendy fashion items that often sell out quickly, quiet luxury pieces are typically available to those who know where to look, as they transcend fleeting trends.
While the world of quiet luxury may seem daunting at first, remember that every journey begins with a single step.
If you find yourself seeking guidance on your quiet luxury journey, consider partnering with the expert stylists at The VOU.
As a premier styling agency for men, The VOU offers personalized styling packages designed to help you achieve the quiet luxury look that perfectly suits your tastes and lifestyle.
Don’t wait to elevate your style and take the first step towards fully embracing the timeless sophistication of quiet luxury today.
