The Miami store opening marks Ralph Lauren Corporation’s targeted expansion across North America, Europe, and Asia, as part of its next chapter—Accelerate strategy, the company said in a press release.
The 4,135 square-foot store takes inspiration from contemporary yachts and waterfront residences, with warm teak wood plank and white tile flooring, paired with blond mahogany wood millwork and stainless steel and black ebonised detailing. Ralph Lauren Home furniture and a collection of bold, modern artwork complete the space’s rich layering.
Ralph Lauren has opened a new luxury concept store in Miami’s Design District, offering a curated selection of apparel, accessories, and one-of-a-kind handbags.
The store will also accept cryptocurrency as a form of payment and has interactive digital screens that allow customers to discover and explore any item available in North America.
To celebrate the opening, Ralph Lauren has collaborated with Poolsuite, a Web3 community rooted in the Miami lifestyle, to unveil a multi-tiered partnership that engages a new audience. A co-designed Ralph Lauren x Poolsuite NFT will be gifted to all existing Poolsuite community members, unlocking exclusive access to a special event. Additionally, the store will accept cryptocurrency as a form of payment, in partnership with BitPay, including Bitcoin, Ethereum, and Polygon.
Interactive digital screens within the store will unlock the full breadth of Ralph Lauren products, allowing customers to discover and explore any item available in North America, book interactive styling appointments, integrate their wish lists, and more.
The brand will engage the vibrant community of the Design District with innovative and immersive moments throughout the year.
Fibre2Fashion News Desk (DP)
