Each shoe embodies specific characters and stories tied to each decade. The Nike x Soulgoods Dunk High ’80s references the style found in classic basketball films and local street ball. The ’90s model represents the rock and hip-hop enthusiasts of the club scene. The 2000s model nods to longtime sneaker collectors and artists who witnessed the previous decades. The footwear features graphic details like a ‘Soul Tiger’ icon and the Soulgoods motto, ‘From Beijing to the World’. While the ’80s and ’90s versions have more neutral uppers, the 2000s model has a pink and blue print and the words ‘Never Change’ and ‘Always Change’, Nike said in a press release.
US’ footwear and apparel company, Nike, and Soulgoods have launched new sneakers. The debut Soulgoods x Nike collection highlights the growth of sneaker culture and communities in Greater China. The three Dunk Highs, representing the 1980s, 1990s and 2000s, are an expression of the Beijing-based retailer’s roots in basketball, music, style, and art.
The Nike x Soulgoods Dunk Highs collection will release throughout November and December.
Fibre2Fashion News Desk (GK)
