American athletic heritage footwear brand K-Swiss and McLaren Racing, a leader in Formula 1 racing, have announced their new partnership beginning in 2023. K-Swiss and McLaren have worked together to develop a collection that complements the signature expressions and design ethos of both brands. It will consist of footwear and an assortment of apparel.
The performance-based footwear will be worn by the pit crew and engineers on the racetrack before it becomes available to the public.
“We are honoured to be part of this exciting new and multi-year partnership and are looking forward to be joining McLaren on the racetrack. Each brand boasts a heritage that reflects the other’s, replete with perseverance, innovation, and excellence. We hope that with this new partnership we develop a new base of loyalists and extend our legacies further,” said Dave Grange, international brand president at K-Swiss.
American athletic heritage footwear brand K-Swiss and McLaren Racing, a leader in Formula 1 racing, have announced their new partnership beginning in 2023. K-Swiss and McLaren have worked together to develop a collection that complements the signature expressions and design ethos of both brands. It will consist of footwear and an assortment of apparel.
“It is a pleasure to welcome K-Swiss to the McLaren Racing family and Formula 1. We are excited to work with a brand which has such a strong heritage and can provide our team with footwear that is reliable with a focus on performance while looking fantastic. I can’t wait for the release of the collection,” said Lindsey Eckhouse, director of licensing, eCommerce and esports at McLaren Racing.
The new collection will be available for consumers on both brand’s official online platforms as well as select retailers.
Fibre2Fashion News Desk (KD)
