The combination of style and comfort was incorporated in every step of the design process, through innovative fabrics and patterns that combine softness and stretch with youthful silhouettes and bold design. The Hanes Originals men’s boxer briefs and trunks, for instance, come in fun prints and colours and feature a more modern fit with a lower rise. Hanes Originals women’s bras and underwear come in must-have colours and prints of the season. The women’s line consists of a soft cotton-rich blend and new youthful styles including bralettes, bra-tops, bikinis, boyshorts, and thongs, the company said in a media statement.
“Comfort is at the very core of Hanes, and it has been for more than 100 years. With the launch of our new Originals collection, we continue our legacy of delivering basics that are far from basic, with contemporary comfort at incredible value. The Hanes Originals collection meets at the intersection of comfort and fashion-forward design, delivering a uniquely youthful assortment of apparel,” said Jane Newman, chief design officer, global innerwear, Hanes.
US’ innerwear brand, Hanes, has introduced the Hanes Originals collection, combining statement-making patterns and colours with comfort. Hanes is launching a ‘Make Yourself Comfortable’ campaign, inviting consumers to embrace modern style without sacrificing comfort. The collection is on shelves now at major retailers and also available at their websites.
“Comfort is more than just the sensation of clothing on your skin. We went deeper with this collection to ensure that wearing our Hanes Originals will inspire our consumers. We want them to embrace their own originality by mixing and matching patterns, colours, and styles,” said Dawn Hedgepeth, SVP & GM, women’s innerwear, US, Hanes.
The collection is on shelves now at major retailers and also available online.
Fibre2Fashion News Desk (GK)
