In the last 12 months, seven per cent of core menswear customers have shopped at Brands at M&S – reflecting a clear growth opportunity as the retailer looks to attract more male customers to the platform. With three in five Brands at M&S customers also shopping its core menswear offer, the third-party brand partners will continue to complement the menswear offer as it focuses on strengthening its offer, growing market share and continuing to build its menswear style perceptions – which have increased +7 points year on year, M&S said in a press release.
UK’s Marks & Spencer (M&S) has added Ted Baker, Superdry, Lyle & Scott and Musto to its ‘Brands at M&S’ platform as the retailer continues to bolster its menswear offer. The introduction of these third-party brand partners will see the addition of more than 250 menswear products to the M&S platform, including stylish casualwear, outerwear, and accessories.
The latest additions to the platform follow the ‘standout performance’ reported in Clothing & Home with total sales growth of 14 per cent in the first half of the year. The core clothing offer is now complemented by over 50 carefully curated brand partners across womenswear and menswear, with sales more than doubled to £70 million. In the last 12 months, 11.5 million customers shopped the platform, and Brands at M&S represents 4.1 per cent of total clothing & home sales.
Brands at M&S is just one example of how M&S is repositioning for growth to become more relevant, more often – offering M&S’ 22 million customers more reasons to shop. The platform offers customers access to a carefully selected group of brands and all of the advantages of shopping with M&S, from free next day Click & Collect in over 700 locations to our Sparks loyalty programme.
“Brands at M&S has continued to grow at pace and the response has been incredible. – two thirds of our customers are now more likely to shop with us because of our branded offer. By welcoming four aspirational menswear brands, we’re able to engage with both new and existing customers and showcase the style credentials in our core menswear offer, as we continue to appeal to today’s customer,” Richard Price, Managing director of clothing & home at M&S, said.
Fibre2Fashion News Desk (GK)
