With the drab weather and gray skies of winter, Pantone knew just what the world needed looking forward to 2023 — the new Color of the Year.
In a time-honored tradition for the renowned brand, Pantone has just revealed Viva Magenta (PANTONE 18-1750) to be the shade for the year to come.
The bright and powerful pink not only represents excitement and joy but also looks toward the future with optimism and even hints at the crossover between our physical world and the developing virtual one.
“As virtual worlds become a more prominent part of our daily lives, we look to draw inspiration from nature and what is real,” Leatrice Eiseman, the executive director of the Pantone Color Institute, said in a statement. “PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.”
Combining natural and virtual is something 2022 began and 2023 is ready to harness, with this exuberant and bright color aiding in the process of that exploration. Self-discovery is also crucial in this process, which was also a key element for Pantone when developing the Color of the Year.
“The last few years were transformative in many ways in terms of people’s sense of self, and the way well-being, priorities and identity are being thought about,” said Laurie Pressman, the vice president of the Pantone Color Institute. “As a result, space has been created where we are free to explore and be accepted for exactly who we feel we are, whether it be in a cybernetic universe, a conventional space, or a magical blend of both.”
Back in our physical world, Viva Magenta is here and before you know it, will be incorporated into our everyday lives — from fashion to home decor and more. That is why we also wanted to share how you can start incorporating the Color of the Year into your life right now, preparing you for 2023.
Read on for the best ways to embrace Viva Magenta, with shoppable options that span fashion, design and even food and fitness, right now.
The Pantone Color of the Year official partners
1. Cariuma Sneakers
Rock the COTY on your feet this year, for true head-to-toe fashion. Brazilian sneaker brand Cariuma is back for another year as an official Pantone partner, offering not just one but six styles in the new color this year.
Stay tuned for each pair to drop on the site, and make sure to pre-order them quickly as they are sure to sell out fast. We reviewed our pair in the Amazon rainforest, so if they held up there, we know they will hold up throughout 2023 and beyond.
2. Hydrow
This is where fitness meets fashion.
The new Hydrow Wave of Colors collection is getting one more shade for 2023: Viva Magenta. We actually reviewed this rower and know it is a prime model, so now that it is in the Color of the Year, the time to buy is right now, so keep a close eye on the site for when the rower is available.
3. Engine Gin
Celebrate the Color of the Year with a cocktail of the year, made with Engine Gin.
The gin brand is ready to take 2023 by storm, with a gin-based cocktail that resembles Viva Magenta in color, but also in delicious spirit. First, grab a bottle of gin and then make the Fearless Club cocktail with the below ingredients:
- 1.5 ounces of ENGINE Gin
- 1⁄2 ounce of raspberry syrup
- 3⁄4 ounce of lime juice
- 1 egg white
- Sage to garnish
4. Motorola
It’s time for your yearly upgrade.
This year, Motorola is an official Pantone partner, offering their high-tech phones in this otherworldly color. The phones will be available to shop at Motorola soon, with the Edge 30 Fusion getting a Viva Magenta makeover.
Shop Viva Magenta in fashion:
Adding Viva Magenta to your wardrobe is a playful and fun way to welcome in the new year. The bright color can be the star of your outfit, with a full magenta dress or pantsuit, or it can show up in more subtle ways, from a hair band to a dangling earring.
1. Anthropologie The Somerset Maxi Dress, $170
This magenta dress is a perfect match for the Color of the Year, adding much-needed energy to your closet for 2023.
2. Lulus Happy Hour Chic Magenta Satin Ruched One-Shoulder Mini Dress, $58
For a cocktail dress to wear while you sip the gin cocktail of the year above, this is it. The one-shoulder dress is a great way to add Viva Magenta to your next party.
3. J.Crew Collection Willa Blazer, $328
Bring Viva Magenta into the office in 2023 with this velvet blazer. The super soft construction is a nod to the color’s theme of nature meeting virtual, with a play on texture and form.
4. Quince Washable Stretch Silk Tee, $50
Viva Magenta can also be effortless, like this soft tee from Quince. The best part is that the silk tee is machine washable — the future of fashion is bright!
5. B&C Men’s King Crew Neck Sweater, $30, original price: $40
Men can rock the Color of the Year, too. This bright magenta sweater is a great way to add a pop of color to your outfit, paired with blue jeans, black slacks or even more magenta — there are no rules in fashion!
6. lululemon Scuba Oversized Half-Zip Hoodie, $118
The Color of the Year extends to the gym, too. The lululemon Scuba hoodie is a bestseller, now available in this striking color.
7. BaubleBar Julianna Bracelet, $30, original price: $42
Add some bling in 2023, with beads from BaubleBar. The two-tone look combines a light pink from years past with the new Viva Magenta for the ultimate combination.
8. Psycho Bunny Men’s Hindes Polo, $84, original price: $105
There’s nothing crazy about loving this color. Psycho Bunny has an amazing color match here, with their men’s polo with a bunny logo on the chest.
9. Kate Spade Maritza Pumps, $238
Pump it up for 2023. These shoes are a great way to incorporate Viva Magenta into your look, even if your outfit is more monochrome.
10. Coach Luna Shoulder Bag, $295
Finish your look with this Coach bag and your 2023 outfits are complete. The bag is a bestseller, so it makes sense why they now have this rosy shade in stock.
Shop Viva Magenta in beauty:
Beauty trends come and go, but Viva Magenta is here to stay for 2023. Adding a pop of pink has never been easier when you look at the beauty, from a stunning statement lip to adding a magenta blush to your cheeks and across the nose.
1. Gucci Velvet Matte Lipstick, $45
Perfect your pout with the Color of the Year and Gucci. The iconic brand carries the popular shade “404 Cassie Magenta” as well as a brighter “403 Love before breakfast” that also matches.
2. Haus Labs by Lady Gaga Le Monster Lip Crayon, $22
Leave it to Lady Gaga to be on the pulse of beauty trends. The Le Monster Lip Crayon in shade “Crimson Matte” matches the Color of the Year, as does “Cerise Matte” once back in stock.
3. Rare Beauty by Selena Gomez Soft Pinch Liquid Blush, $20
This viral blush by Selena Gomez is all over social media, and this shade will soon be too, as it matches Viva Magenta quite well. Get it in “Grateful” for the more red look, or mix it with “Lucky” for a pinker tone.
4. Anastasia Beverly Hills Modern Renaissance Eye Shadow Palette, $45
Mix and match your magenta hues while doing your makeup with this palette. The Anastasia Beverly Hills collection has two magenta tones, plus other pink colors to blend and play with.
Make your whole look Viva Magenta, from head to toe to fingernails. The Essie polish in shade “isle see you later” is a bright magenta pink that screams 2023.
Shop Viva Magenta in home decor:
Making your house a home is no small feat, but Viva Magenta is here to help. The vibrant color may seem daunting to add to your home, but by way of an accent pillow or a set of cookware, it can be done in a classy and elegant way.
1. AllModern Montague Throw Pillow, $63
There is nothing more modern than this pink trend. The throw pillow comes in many sizes and fills, available while supplies last.
2. Lattitude Run Glass Table Vase, $29
Add some flowers to this vase and you have the perfect pink present to give for 2023. The vase is now sold at Wayfair and would look stunning on any table or desk.
3. Estelle Colored Glass Stemless Wine Glass (Set of 6), $170
See the world through rose-colored glasses, and drink from them, too. These amazing Estelle Colored Glass wine glasses are sold at West Elm in the perfect magenta shade right now.
4. Anthropologie Solid Herringbone Throw Blanket, $128
Add this blanket to your home for both color and comfort in 2023. The pink shade is a great way to gift the Color of the Year, too, for the holidays and beyond.
5. ANNA + NINA Bright Pink Twisted Candles Set of Six, $25, original price: $32
Don’t get it twisted. These candles are a perfect way to incorporate the Color of the Year into your life, on a tablescape for a family dinner, or on the mantle for some colorful fun.
6. Our Place Always Pan, $99, original price: $145
Make this Our Place pan yours, in honor of the Viva Magenta Color of the Year. This color is actually called Rosa, as part of the collaboration with Selena Gomez and Our Place in 2022.
7. Morning Glamour Satin Jewel Standard Pillowcases, $20
Rest easy knowing you have succeeded in adding the Color of the Year to every room in the house. These silk pillowcases are also great for your skin and hair, so you can be glowing in 2023.
8. Rose Box Ceramic Classic Half Ball with Ruby Pink Roses, $399, original price: $499
Not only does the Pantone Color of the Year last 365 days, but these roses will too. The Rose Box flowers are made to last a full year, as opposed to traditional roses that wilt within a week.
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