Technosport is responding to this trend, making activewear suitable for the gym, work, and casual wear, Maity added. “Consumers want a mix of styling, fashion, comfort, and lifestyle in an activewear package,” he told F2F.
Technosport’s CEO Puspen Maity noted a growing trend of merging lifestyle and activewear.
Modern consumers seek a combination of style and comfort in their activewear for various situations including the gym, work, and casual occasions.
Maity emphasised the importance of understanding customer needs and investing in R&D over large marketing campaigns.
According to Maity, a brand’s success lies in understanding its customers’ needs and investing in research and development rather than large marketing campaigns.
“We are able to measure and improve the performance of our products using objective evaluation technology. Features such as moisture management, dry rate, anti-microbial, UV-protection, air permeability, etc make a difference in consumers’ lives,” Maity explained.
Click here to read the full interview.
Fibre2Fashion News Desk (NB)
