Indian TV and film producer Ekta Kapoor has announced the launch of her new line of apparel in collaboration with entertainment commerce platform Roposo today, as part of their co-created brand EK. The range will feature contemporary ethnicwear. The EK brand, which includes home decor and furnishings among other things, was launched in November last year.
The new line brings three collections, Charbagh, Siyahi and Kairi, which include products such as bottoms, dupattas and kurtas. Made of 100 per cent cotton, the collections are crafted by Indian artisans.
Indian TV and film producer Ekta Kapoor has announced the launch of her new line of apparel in collaboration with entertainment commerce platform Roposo today, as part of their co-created brand EK. The range will feature contemporary ethnicwear. The EK brand, which includes home decor and furnishings among other things, was launched in November last year.
The Charbagh collection features floral and nature-themed prints, the Siyahi print is an Indigo collection and the Kairi collection has raw mango-themed prints.
“I am extremely thrilled to be growing EK – a brand I have co-created with Roposo – with the launch of our new apparel line. I am truly grateful for the success that EK has seen so far,” Ekta Kapoor said in a statement.
Mansi Jain, senior vice president and general manager, Roposo added, “EK was the very first D2C brand we launched last year with the multifaceted Ekta R Kapoor under the Glance Collective umbrella. It is exhilarating to see it take the next step in a matter of months with the launch of the apparel line. Fashion is the fastest-growing live commerce category on Roposo and we expect to see strong traction for EK clothing as well.”
EK’s apparel line can be discovered on Roposo and on lock screen platform Glance.
Fibre2Fashion News Desk (KD)
