Brands are now offering customisable products that allow consumers to select fabric, colour, pattern, or add personalised embroidery or monograms. Such measures empower customers to create garments that reflect their individual style and preferences, fostering a stronger brand-customer connection.
In a move to offer a tailored shopping experience, certain brands are also providing made-to-order services. They are further involving customers in the design process. Through online platforms and social media, customers are being invited to provide input or vote on design options, fostering a sense of ownership and active participation in the creation of the product. This collaborative approach is resonating positively with the increasingly engaged and conscious fashion consumers, Oberoi said in an exclusive interview with Fibre2Fashion.
Brands are increasingly embracing personalisation in fashion, with customisable products and made-to-order services becoming more commonplace.
Engaging consumers in the design process and promoting DIY and upcycling are also trends on the rise.
These moves cater to the growing demand for unique, tailored experiences in the fashion industry.
As a testament to sustainability and creativity, brands are encouraging consumers to personalise their garments through DIY techniques. They provide DIY kits or tutorials to embellish or modify garments and promote the upcycling and repurposing of old clothing to create unique pieces.
Oberoi told F2F: “Brands offer personalised styling services where customers can consult with experts to curate outfits based on their preferences, body type, and occasion. This provides tailored recommendations and ensures that customers find garments that align with their unique style.”
If we talk about our brand ‘SOS’, we have a dedicated department SMRD—SOS Market Research Development, which is constantly working to see the market trend and working at grass root level with our buyers.”
Fibre2Fashion News Desk (DP)
