For these products Adidas turned to a greenhouse gas technology. It uses captured industrial emissions as a new material feedstock. CO2 is fermented into ethanol which constitutes 30 per cent by weight of a polyester yarn. Adidas knitted this yarn into various products and now this carbon-based ethanol makes up a minimum of 15 per cent by weight of these garments, the company said in a press release.
In addition, the collection also utilises Heat.Rdy and Aeroready technologies. Heat.Rdy technology is designed to maximise airflow and optimise sweat distribution, while Aeroready is powered by moisture-wicking fabric that absorbs sweat quickly for a dry feeling, helping players to move freely and comfortably on court. Launching ahead of one of the most prominent hardcourt tournaments, the SS23 Melbourne tennis collection will be premiered on court by Adidas athletes, including Stefanos Tsitsipas, Felix Auger Aliassime, Garbiñe Muguruza, Qiang Wang and Maria Sakkari, who all share a passion for working together to help make the world a better place.
Germany’s Adidas has launched its new SS23 Melbourne tennis collection, a range of performance apparel featuring striking colourful prints, inspired by plant life and nature. Select pieces of the collection feature a contrast-colour mesh layering that when in motion creates a moiré effect and helps to mask the player’s movements and positioning on court.
The collection features a range of styles for men and women, from a dress, crop-tops and skirts, to sleeveless tanks, 2-in-1 shorts and a long-sleeve tee. As a set of mix and match pieces in a range of styles, this collection is designed to cater for the needs of athletes on and off the court, covering both performance and leisure. The casual woven jackets and pants are perfect garments for down-time and chilling between games. The striking collection features a signature print throughout – a multi-coloured photo pattern inspired by earth and plant life. The prominent colours of the collection are clear pink, black and white, for both men’s and women’s, with the pieces available in an inclusive size range of XS-2XL.
“We’ve taken nature as inspiration for the design and construction of this collection – while harnessing Adidas technologies designed for high performance. We’re thrilled that players will have the opportunity to express themselves on and off the court with this vibrant collection,” said Annette Steingass, senior director of tennis and court sports apparel.
Fibre2Fashion News Desk (GK)
