American clothing brand Gap has launched a limited-edition collection of non-fungible tokens (NFTs) designed in collaboration with fashion innovator and style influencer, Dapper Dan, while Spanish brand Zara has launched the Lime Glam Spring-Summer 2022, the company’s first solo metacollection, conceived to be worn both inside and outside the virtual world.
As for Adidas Originals, to celebrate the arrival of the latest Ozworld collection, it has introduced its first personality-based AI generated avatar creation platform in partnership with Ready Player Me that will allow each unique avatar to freely traverse the metaverse across over 1,500 apps and games. Users can experiment by animating their avatars, as well as digitally trying on and purchasing sneakers from the collection.
The Gap launch builds on the gamification of its first NFT launch, allowing customers to build their NFT collection with several drops at various levels and price points. Dapper Dan is a featured cast member in Gap’s Spring ‘22 campaign. Fresh off the heels of two special-edition DAP GAP collaboration drops; Gap and Dapper Dan are now taking the partnership a step further by collaborating on a limited-edition NFT collection—plus a specially designed DAP GAP ‘Harlem Tailor’ hoodie and one-of-a-kind varsity jacket—a first-time NFT partnership for Dapper Dan, the company said in a media release.
American clothing brand Gap has launched a limited-edition collection of non-fungible tokens (NFTs) designed in collaboration with fashion innovator and style influencer, Dapper Dan, while Spanish brand Zara has launched the Lime Glam Spring-Summer 2022, the company’s first solo metacollection, conceived to be worn both inside and outside the virtual world.
Zara’s limited-edition capsule’s virtual pieces have been made available on Zepeto, a social app that lets users create 3D animated versions of themselves. It includes garments, accessories and make-up along with three digital items – a wall, a floor and a photobooth – created to enhance the whole experience, the company said on its website.
Fibre2Fashion News Desk (KD)
