American clothing brand Gap has launched a limited-edition collection of non-fungible tokens (NFTs) designed in collaboration with fashion innovator and style influencer, Dapper Dan. The launch will build on the gamification of its first NFT launch, allowing customers to build their NFT collection with several drops at various levels and price points.
Dapper Dan is a featured cast member in Gap’s Spring ‘22 campaign. Fresh off the heels of two special-edition DAP GAP collaboration drops; Gap and Dapper Dan are now taking the partnership a step further by collaborating on a limited-edition NFT collection—plus a specially designed DAP GAP ‘Harlem Tailor’ hoodie and one-of-a-kind varsity jacket—a first-time NFT partnership for Dapper Dan, the company said in a media release.
“From analogue to the metaverse—I am excited for the opportunity to explore this space with Gap and bring the newly hyped Dap Gap Hoodie to a whole new audience,” said Dan.
American clothing brand Gap has launched a limited-edition collection of non-fungible tokens (NFTs) designed in collaboration with fashion innovator and style influencer, Dapper Dan. The launch will build on the gamification of its first NFT launch, allowing customers to build their NFT collection with several drops at various levels and price points.
“Gap celebrates individuality and what it means to be your true self, and Dapper Dan embodies just that – an icon breaking the mould, forging newfound personal freedoms and furthering progressive change,” said Chris Goble, chief product officer at Gap. “We are honoured to be the first brand Dapper Dan partners with in the metaverse.”
The NFT experience had kicked off with a digital auction, featuring single edition digital art designed by Dapper Dan and a special-edition physical DAP GAP varsity jacket signed by Dap himself. The experience also included three gamified level drops: Common, Rare and Epic.
Gap continues to partner with Tezos and Interpop to create the Gap Threads marketplace, using a more energy efficient approach to secure its network, allowing it to operate with minimal energy consumption and a low carbon footprint.
With Gap’s second venture into the metaverse, the company plans to continue to test and learn in this space. There will be future drops with a commitment to partnering with creators that mirror the brand’s values and push the boundaries of creativity.
Fibre2Fashion News Desk (KD)
